Maxima Quality Makes The Difference! ______________________________________________________________________________________

It can happen on any cast. In the split second of a silver flash. You haul back, and the fish of a lifetime goes ballistic. Line screaming off the reel. Heart pounding. Knees shaking. Adrenaline pumping. Tackle straining to the limit.

This is no place for an unproven brand or some new-fangled, marketing gimmick. When you're tied into a real monster, you want the confidence of knowing you're fishing the best line money can buy.

Whether in fresh water or salt water, ultralight spinning or offshore tackle, casting, trolling, drifting or bottom fishing. You want absolute confidence. Remember our name, Maxima. It's the monofilament that means confidence.

Quality
At Maxima, creating monofilament fishing lines of unparalleled quality is a passion that began 40 years ago. Nestled in the hills of Germany's Bavaria region is Maxima's state-of-the-art research, development and manufacturing facility.

Here, today's most advanced and precise line extrusion technology transforms extremely pure, virgin nylon formulations into the world's highest quality monofilament. To ensure 100%

consistency, it all takes place under the intense scrutiny of Maxima's uncompromising quality control engineers.

For shipment, spools are carefully packed in special cartons and containers. Once at Maxima's U.S. distribution center in Southern California, spools are meticulously stored, so you can always be confident that the Maxima line you buy today is as fresh as the day it was created.

Strength There is no stronger, more durable monofilament line than Maxima. Period. That's why serious anglers -- in fresh water and salt water alike -- place their confidence in us.

Maxima's proven, tough, high durability finish is the key. It means Maxima will fish stronger, fish longer than any other monofilament. So while Maxima may cost a little more, you can fish a lot more with every spool.

Plus, this finish holds a knot better than any other brand, reducing knot slippage -- a major cause of knot failure -- to near zero.

Just as important, Maxima's tough finish also results in unparalleled
resistance to incidental nicks,
crapes and chafing.

That means you can fish more aggressively and more confidently around rocks, wrecks, brush and pilings.

Colors Whether you want a highly visible or invisible line, in salt water or fresh water, Maxima has the proven, fish-catching color qualities that let you fish with unrivaled confidence. There are six exclusive Maxima colors: Ultragreen, Chameleon, Fibre Glow, Crystal Ivory, Blue Mist, Tournament Silver, plus Clear. Each has its own distinctive characteristics. For detailed descriptions and suggested fishing applications, see the product page

.In addition, Maxima is available in a wide range of pound-tests and spool sizes -- as described on the following pages -- to meet the needs of any angler, any style of fishing and any tackle. We even have an IGFA Class line (in the Tournament Silver color) for anglers fishing under the rules of the International Game Fish Association.

Remember: The fish of a lifetime can strike on any cast, any drift, any troll. Be ready. Spool up with the monofilament that means confidence. Spool up with Maxima!

Products/37535A2